Portal de Las Torres de Cotillas
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Fripozo has a growth rate above 5% during the first 9 months of this year 2011, well above the industry average of frozen products which grew by 0.7% (excluding frozen meat) last 2010.
The company has achieved these results by changing the concept of "innovation" behind closed doors of the company, innovEndo, results-oriented process.
Therefore, their predictions are in close the year with a turnover exceeding 70 million euros.
Two years of hard R & D process have had their fruit: the development of a range of unique products on the market, backed by studies that suggest that 95% of consumers prefer the microwave off the fryer to the development of food, and purchase intent than 80% (if the products are kept really crisp).
On this basis a range of solutions arises always crispy empanadas microwave + grill, baked or deep fryer.
St. Jacobs, Nuggets, Fingers, Chicken and Ham and Cheese Sparks are the range that allows consumers to choose the most convenient method of preparation always result in products getting tasty and crunchy.
Fripozo, whose activity is focused on developing and marketing a wide range of frozen products, a company belonging to Grupo Fuertes, whose flagship is ELPOZO Food.
Source: Grupo Fuertes
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