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Food microwave crispy Fripozo chosen as products of the year (14/12/2011)

St. Jacobs, Nuggets, Fingers, Mini Chicken and St. James are foods that allow consumers to choose the mode of preparation as a result always getting tasty and crunchy products.

A wish come true that has been selected by consumers as Product of the Year in the category of frozen.

The contest "Product of the Year" is the only event where they are elected by direct vote of about 10,000 consumers, the most innovative products of the year.

This is a competition open to innovation which is open to all consumer product nationwide.

The aim of 'The Product of the Year is to promote innovation in the consumer goods sector and bring the new and innovative products to consumers.

The marketing director Adolfo Sujatovich company notes that so far there were no products on the market that resulted tasty breaded and crispy ... the microwave + grill or bake ... Today, thanks to Fripozo yes!

Fripozo This has changed the concept of activity of "innovation" business-oriented, to innovEndo, results-oriented.

This philosophy permeates all its activities.

Not only is the market area needs to be focused on the consumer end ... the entire value chain including production, logistics, quality control, has the ongoing challenge to do better taking the concept of innovEndo as a guide.

Fripozo has developed this innovative range supported by studies that suggest that 95% of consumers prefer the microwave off the fryer for the food processing and purchase intent than 80% (if the products are kept really crisp) .

Two years of hard process R & D + i have had their fruit ... unique products on the market ... recognized with the grand prize for innovation.

Source: Grupo Fuertes

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