Portal de Las Torres de Cotillas
www.portaldelastorresdecotillas.com
Fripozo closed the year 2014 with a growth in turnover of 10 percent to 85 million euros, thanks to the good performance of its range of value-added products.
This result contrasts with the evolution of the domestic market of frozen products, which has decreased one percent in value over the same period.
The growth of 13 percent in the restoration canal, leaning on his program of ongoing advice to the innkeeper, who will provide solutions and alternatives are intended to facilitate their work.
The main driver of growth of the company has been its successful "Warm & Ready" range, consisting of sauteed, with a significant presence of noble ingredients like turkey, bacon york, easy to prepare in the microwave in less than five minutes products.
This family has now been expanded with the addition of Bacon & Cheese, a mixture of potatoes into cubes, with 45 percent of strips of cooked bacon and diced smoked cheese, along with a separate bag ranchera sauce.
Within this range, breaded products like san Jacobos, nuggets and fingers, which can be prepared directly in the pan without adding oil with a tasty and crunchy results are also included.
Fripozo is running a more than three million intended to increase its production capacity of frozen ready meals investment.
Specifically, it is launching a new tunnel to prepare breaded and battered products, allowing you to be sized to meet changing market needs.
Fripozo is dedicated to the development and marketing of frozen foods and promotes their growth in an orientation towards innovation, as it has changed the concept of "innovation" behind closed doors of the company to "innoVENDO", a results-oriented process.
It belongs to the holding company Grupo Fuertes, whose company referent is El Pozo Power.
Source: Grupo Fuertes
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