Fripozo, Fuertes Group company, whose flagship company is ELPOZO, whose business focuses on developing and marketing a wide range of frozen products, continues its expansion and ambitious poses challenges for this year, following the positive balance 2007.
In that year, the company grew by 8% from 67 to 72 million euros in turnover.
The organization, whose main offering is focused on the Ready Meals category, is involved in the development of numerous projects, most notably the relocation of the company, which will multiply its production capacity by 20, in a new factory that placed in the municipality of Cotillas Towers (Murcia).
In addition, there has recently been the start of the third line of prepared meals, with an investment of close to 2 million euros and guaranteed equipped to face the future with the growing demand for this range of solutions, the most dynamic of all catalog.
Within this family the company continues to launch new ranges to the market as consisting of 3 references PREMIUM: Traditional Chicken, battered cod and shrimp fritters.
After Fripozo business growth, the company is focused on the development of the objectives set for 2008, among which are the empowerment of large accounts, offering customers competitive and innovative solutions capable of developing and growing demand frozen category, and the development of unique products for them, also enhance the foodservice industry, which has grown Fripozo during the first quarter of 2008 by 13%.
Another pillar of economic development is innovation, which goes from 0.7% to 1% of the turnover of the company through investment in R + D + i.
To do this, Fripozo has signed research agreements with universities, among which is the University of Murcia.
An example of this commitment to innovation is reflected in the range of Sautéed well-being, which are made without added salt and saturated fat, with all its flavor, with a delicious blend of herbs and spices.
Source: Fripozo