"The idea of the ad was removed topics that cast the Murcia those outside our region, albeit with a touch of irony and humor, while showing some pictures of the best we have in our area: our beaches , spas, restaurants, agriculture, its people .... ".
This expresses the Torreño Salvador Martínez Navarro, whose spot "Say" ( http://www.youtube.com/watch?v=RtP8oytLhNA ) is the most visited of the contest "Murcia no typical" organized by the Ministry of Cultural Affairs Regional.
However, despite having more than 60,000 visits in the video website YouTube, this video has not been the winner of the contest.
"My greatest reward is having tasted more than 60,000 Internet users, for me that's what really has value because the creative work for our works to reach the maximum number of people," Martinez Navarro is sincere, for whom "as difficult to achieve has been extolling the wonders of our land in just half a minute and also be funny. "
- Do you expect the success of this work? "
No way that was unthinkable.
From the creative team made six announcements Wave 92, and although all have been quite accepting any approaches to "say" (our creation "Hooked" is the third most watched spot of the 124 submitted to the contest and has 3,000 hits).
It is curious that has won our spot less elaborate and less visual quality.
We are pleased that in addition to Internet, also echoed in our work, other media and Regional Wave or La Sexta TV.
- Then why have liked so much "say" among Internet?
I have not the faintest idea.
Perhaps to be irreverent, unusual, ironic and show no complex Murcia.
This shows that is more powerful a good idea that the technical means applied.
- What is the formula to be the most watched video on YouTube Murcia in the last year?
If I knew it, the rest of my videos would also be among the most viewed.
Youtube machinery is now uncertain, more social networks (tuenti, facebook ...) at the end of Internet users watch what they like but sometimes do not understand why.
The truth is that if in the form of YouTube put the word "Murcia" appear more than 40,000 videos and sorting them by volume of reproductions appears spot "say" among the 30 most visited in the history of YouTube and the first most seen in the last year.
Martínez Navarro has already prepared new projects.
"We have made a mockery of the notice of Multiopticas (Mo) and we are preparing the second part of the spot 'say' to be called 'If they say, that dizan'" he explains, but is not the end all.
"We have also begun work on a short to be called" The Youth "written by Fernando Abad and to be recorded entirely on location in Las Torres de Cotillas, with 20 players Torreño TEJUBA group members and the Municipal Theatre Workshop" concludes.
A long resume
Salvador Martinez, MA in marketing and managing director of Wave 92 (municipal radio Cotillas Towers) is the creative spot "say" that is sweeping the Internet today.
It is the first first time success in this multifaceted Torreño smiles with their visual creations.
In 2002 he won the national contest videos Antena 3 TV, "Videos, videos" to the beautiful Esther Arroyo presented the paper "The effect Paxeos" and last year was also a finalist with "Pistol" on the issue that had Paz Padilla .
In 2006 he was one of 20 finalists (from 2,500 jobs) of the contest of the Sixth "The video of million euros" which presented Yolanda Ramos and Santiago Segura, with the short "A passion for football."
In 2003 the video clip "Chinese Lumba" of Sylvia and Noelia singers got twin girls to see in several national television programs: "Music One" and "Near You" presented by Oscar Martinez (BBC1), "The blender "and" Sabor a ti "Ana Rosa Quintana (Antena 3)," identity "and of course four regional television.
Source: Ayuntamiento de Las Torres de Cotillas